INTERNAL TEST PROPOSAL
Next Test Suggestion
Complete the fields below to propose a new test.
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1. Flow Details
Flow Name
Canvas Link
Triggers & Rules
Entry trigger
Entry rules
Exit rules
Flow Goals
Primary goal
Secondary goals
2. Message Spec
Add
Step / Message
Template
Send Timing
Success KPI
Primary KPI
Select KPI...
Clips per User
Conversion Rate
Click-Through Rate
Open Rate
Secondary KPIs
Guardrails
3. Testing Goals
Overall Test Direction
Test Hypothesis
Hypothesis Reasons
Hypothesis Exclusion
(optional)
4. Personalization Strategy
What variables are we isolating?
Seg 1
Seg 2
Seg 3
Add segmentation
5. Results & Learning Capture
Expected Learnings
Next Test Proposals